A Luxury & Destination Management Initiative by Holiday Merchants
Central Asia represents the next chapter of global luxury travel—exclusive, culturally rich, and still refreshingly undiscovered. Travel to Central Asia is a destination-focused platform designed for the travel trade, corporates, and high-value clients seeking curated experiences across Central Asia and the CIS region.
An initiative of Holiday Merchants, this platform leverages decades of destination expertise, established trade relationships, and operational excellence to deliver bespoke travel solutions for luxury leisure, corporate travel, MICE, incentives, and destination celebrations.
Positioning Central Asia as a Premium Destination
Central Asia offers depth, discretion, and distinction.
Travel to Central Asia specialises in premium destinations including:
Our Core Offerings
Individually crafted journeys for discerning travellers, private families, and HNIs—designed around culture, wellness, nature, gastronomy, and heritage.
Strategic planning and execution of conferences, incentive programmes, exhibitions, and board-level movements with destination expertise and on-ground control.
End-to-end destination services for:
- Indian and international tour operators
- Travel agencies and consolidators
- Event companies and wedding planners
Conceptualisation and management of destination weddings, social events, and private celebrations in unique Central Asian and Caucasus settings.
Why Partner With Travel to Central Asia
- Deep regional knowledge and market intelligence
- Access to premium hotels, venues, and experiences
- Reliable on-ground DMC partnerships
- Expertise in logistics, visas, charters, and protocol
- Experience managing high-volume and high-value groups
- A discreet, professional, and solution-driven approach
Every programme is managed with precision, discretion, and accountability.
Our Trade Ecosystem
We work closely with:
- Travel agents and tour operators
- Corporate houses and multinational organisations
- MICE planners and incentive specialists
- Wedding planners and luxury event companies
- Tourism boards and national carriers
- Media, PR agencies, and destination promoters
Our role is that of a destination specialist and trade enabler, strengthening long-term partnerships rather than transactional engagements.
Our Promise to the Trade
At Travel to Central Asia, we operate as your destination partner, not just a service provider.
We bring together knowledge, access, and execution to create journeys that meet the highest professional standards.
Backed by Holiday Merchants – Trusted by the Trade
Travel to Central Asia is a specialised vertical of Holiday Merchants, a professionally managed travel company with a strong reputation in corporate travel, MICE movements, incentive programmes, and destination weddings.
Holiday Merchants is recognised for:
- Handling large and complex international movements
- Strong partnerships with tourism boards, airlines, hotels, and DMCs
- Trade-first thinking and structured operations
- Transparent processes and commercial integrity
This initiative allows the travel trade and corporate clients to access Central Asia through a single, reliable destination partner.




